Is the New Versace store in Miami ultra-luxurious?
I have just recently spoken to you about the often-misunderstood relationship between Miami and sustainability. Well, I most likely was not the only one thinking that way, as Versace just opened a brand-new boutique in Miami. You’d think it’s a new Versace store in Miami, but there’s actually a twist. Differently from all earlier shops, in fact, this time the luxury brand has decided to focus on sustainability.
An insight of the new Versace store in Miami
The impressive boutique’s materials have been chosen by raising the standards for sustainability. Hence by lowering the design store’s need for raw materials. It features Italian craftsman-made glass mosaics, wooden structures and interior design, as well as brass ceilings. The brass was a smart touch by famous Tokyo-based architect and interior designer Gwenael Nicolas. This way he managed to exploit the light-reflecting properties of the interiors to save on energy.
Following the opening of this concept new Versace store in Miami, the luxury brand has launched an exclusive line of t-shirts that also match the theme of sustainability. Also joining the recent growing trend of sustainable fashion and marking once more its strive for constant change and evolution. Just as the new Versace store in Miami was build to minimize the brand’s carbon footprint, the new fashion line follows that path and is fully made of organic cotton.
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I fully agree with the architect Gwenael Nicolas when he says that this step is impressive for one of the most expensive fashion brands in the world. Actually, just like him, I also agree that although not unique, this was a smart move by the brand. Versace is in fact famous for its bold personality and being full of surprises. This new Versace store in Miami is in fact not just another design store. But an important sign that the Italian-born brand has sent out to the world. And a sign that the brand is still always and mainly thinking aiming to continue being great in the future.